Luc Beauregard’s principal motivation in creating the Firm was a quest for a positive working environment. While he enjoyed the role of newspaperman, he saw public relations—quite a new profession at the time—as a way of solving problems and being involved.
“I was lucky enough to be able to ease into public relations from journalism in several phases, over a period of time. After spending 15 years straddling the two professions, I chose PR. Never again would I even consider returning to journalism. After having played an active part in the communications arena, I had no interest in returning to the journalistic stands.” – Luc Beauregard
Luc Beauregard’s plan at the time was to work alone as a consultant, with a secretary. But when a client of his at Canada Steamship Lines was let go, he quickly offered him a desk at his office where he could look for a job and perhaps help him out at times. That friend, John Hutchinson, became Luc’s first partner.
By the end of the 1970s, four years after Luc Beauregard started what was originally called Beauregard and Partners, the Firm had become Beauregard, Hutchinson, McCoy, Capistran and Partners, with 16 employees. Already, we were aiming to become the largest firm in Quebec.
From the original Luc Beauregard and Partners, it becomes Beauregard, Hutchinson and Partners; Beauregard, Hutchinson, McCoy and Partners; Beauregard, Hutchinson, McCoy, Capistran and Partners; and Beauregard, Hutchinson, McCoy, Capistran, Lamarre and Partners when Daniel Lamarre joined the team.
January 1, 1989
Operating under the banner Beauregard, Hutchinson, McCoy, Capistran, Lamarre, Tremblay and Partners until the end of 1988, the Firm announces that it will start operating under the name NATIONAL Public Relations from January 1, 1989. With the opening of offices in Toronto, Quebec City and Ottawa, the new brand perfectly reflects the business’ ambition to pursue its expansion across the country.
Ed Gould, then a young consultant at Burson-Marsteller in Toronto, joins our team to take the helm of our Toronto office, where he will remain as Managing Partner for over 20 years.
The Firm soars and becomes #1 in Quebec in 1984.
Partners and friends, Daniel Lamarre and Luc Beauregard.
André Bouthillier, who joined NATIONAL in 1987, rides the Montreal public bus with his boss Luc Beauregard.
In 1995, NATIONAL acquires the Canadian assets of Burson-Marsteller, one of the world’s largest public relations and public affairs firms. Burson takes a minority interest in NATIONAL, which is now part of the global leader’s group of companies.
Cohn & Wolfe is also part of the transaction and remains a separate and distinct entity maintained as a second network in Canada. NATIONAL strengthens its position as the dominant PR firm in Canada, with more than 200 employees working in offices in Montreal, Quebec City, Toronto, Ottawa, and now Vancouver.
NATIONAL celebrates its 25th anniversary in 1991.
NATIONAL takes on the Calgary market in 1997, when the Firm teams up with a small operation led by Beth Diamond. By joining forces, the new office soon becomes the communications leader in Calgary.
Fashion has never been an issue at the Firm!
Ghislain Dufour, Luc Beauregard and Francine La Haye gather for the launch of NATIONAL’s 25th anniversary book.
Extra points if you find our President and CEO, Jean-Pierre Vasseur, in this 90s photo.
NATIONAL’s Montreal hockey team in action
Luc always believed in the importance of keeping strong traditions.
Do you recognize RES PUBLICA’s Marie-Jacqueline Ackad and NATIONAL’s Paul Wilson?
Francine La Haye and the late Ken Cavanagh channel their inner Ginger Rogers and Fred Astaire.
Valérie Beauregard and her assistant Ashley Clark: making miracles happen on a daily basis!
David Weiner, former Partner and still a great friend of the Firm, and Kim West, Partner and Chief Client Officer in Toronto.
Visiting the US, Royal Poulin and Jean-Pierre Vasseur take a short break to enjoy a good cup of coffee (not nearly as good as the one they make themselves, but still).
David Weiner was the second employee to join our Toronto office in 1986.
Ice time at the Bell Center for a one-of-a-kind game in celebration of Jean-Pierre Vasseur’s 50th birthday!
Teams across the network gather to watch Canada’s very best athletes compete in the 2010 Winter Olympics in Vancouver.
The Montreal office grows when NATIONAL acquires Communication et Stratégie, the public affairs firm Serge Paquette had founded 15 years earlier. On the 10th Anniversary of that transaction, Serge, now Managing Partner of NATIONAL’s Montreal office, said: “Joining NATIONAL as Senior Vice-President of the Public Affairs group, I also brought along with me my talented and loyal colleagues Linda Descoteaux, Louise Desrosiers, Nadia Paquet, Hugo Delorme, Dean Dussault and Pierre Laramée. As we settled into our new home, we were all extremely proud to be part of the largest public relations firm in Canada.”
NATIONAL celebrates its 30th anniversary in 2006 and is named PR Firm of the Year by Marketing Magazine. Three years later, it is also declared Canadian Public Relations Agency of the Year by The Holmes Report, a leading publication in the industry.
At the end 2005, NATIONAL sets foot in the Halifax market when it acquires a minority equity position in MT&L Public Relations, one of Atlantic Canada’s pre-eminent communications firms. NATIONAL’s business alliance with MT&L partners Janet MacMillan, Kim West and Sarah Young benefits clients of both firms by providing comprehensive public relations counsel and services to their clients coast to coast.
With NATIONAL’s healthcare practice flourishing in Canada, the Firm opens an office in London, England, under the AXON Communications brand, to serve as a base for its European clients.
Tina Hahn, who joined AXON Communications in January 2012 as Vice-President, supporting European clients in the pharmaceutical and medical device industries while simultaneously establishing AXON operations in Copenhagen, Denmark, receives a Business Development and Management Achievement Award and is selected as the winner of all winners by being presented with the Luc-Beauregard Award.
In 2009, Luc Beauregard hands the reins of the firm he founded to a team of three shareholders: Jean-Pierre Vasseur, President and CEO; Valérie Beauregard, Executive Vice-President; and Andrew Molson, Chairman.
Jean-Pierre Vasseur and John Crean join the team in Vancouver just before the Opening Ceremony of the 2010 Winter Games.
NATIONAL and Concordia University launch the Luc Beauregard Centre of Excellence in Communications Research at the John Molson School of Business.
NATIONAL wins four awards at the 2014 CPRS Toronto ACE Awards.
Members of the leadership team cheer to NATIONAL’s
35 years of success.
Adding to its healthcare expertise, NATIONAL also opens a second office under the AXON Communications banner, this one located in New York.
Every year, NATIONAL’s Atlantic offices kick off the New Year by gathering for an offsite retreat. Employees from the Saint John, Saint John’s and Halifax offices head out of town for two days of team building, fun and planning for the year ahead.
July 26, 2013
The entire NATIONAL family is in deep mourning when its founder Luc Beauregard passes away at his home on the eve of his 72nd birthday. “We have lost a leader who left his mark on his generation as much through his significant contribution to the development of the discipline of public relations as through his political, social and cultural contribution benefitting numerous causes. He leaves behind a solid legacy, including a vision and values that will stand the test of time.” – Jean-Pierre Vasseur.
A night to remember: the Montreal team and their guests enjoy a private concert by entertainment powerhouse and music genius Gregory Charles benefitting Centraide of Greater Montreal.
NATIONAL acquires of the business of Equicom, Canada’s leading investor relations and financial communications firm, from TMX Group. The new entity, NATIONAL Equicom, is led by Ronald Alepian, a seasoned strategic communications leader with two decades of consulting and executive leadership experience for global brands in the technology, telecommunications and financial services sectors.
Public Relations Without Borders (PRWB) if founded in 2007 by a group of senior public relations professionals including NATIONAL’s very own Luc Beauregard.
Valérie Beauregard with her father, colleague and mentor, Luc.
In 2013, Mount Saint Vincent University in Halifax, Nova Scotia, honoured 17 Inspiring Women including NATIONAL’s Janet MacMillan. A few weeks later, Janet took Valérie Beauregard to the University, where a permanent installation was erected as a tribute to the 17 women.
Montreal’s Serge Paquette and Paul Wilson show great concentration during a knitting class for Centraide of Greater Montreal.
Andrew Molson: leader and philanthropist by day, DJ by night.
Serge Paquette blows the candles on NATIONAL’s birthday cake. Thirty five years already!
The Montreal team gets settled in its brand new office in the historic Sun Life Building on Metcalfe Street.
After opening an office in St. John’s, Newfoundland as well as a satellite office in Copenhagen, Denmark, the Firm acquires Madano Partnership, a strategic communications consultancy in London, UK.
As part of the Firm’s 40th Anniversary celebrations, NATIONAL’s Quebec City office had the honour of welcoming Mr. Marc-André Blanchard, Ambassador and Permanent Representative of Canada to the United Nations, for a breakfast conference during which he shared his vision of the country’s projected growing role within the international organisation.
In addition to his ongoing responsibilities as General Manager of NATIONAL Equicom, Ronald Alepian is named Senior Vice-President, Corporate & Financial Communications in Toronto, while communications expert Nini Krishnappa joins us as Vice-President in the Corporate Communications practice.
NATIONAL makes its biggest acquisition to date when it acquires SHIFT Communications, an integrated communications agency. Recognized for its data-driven PR approach, the Firm employs 140 professionals and has offices in Boston, New York City, Austin and San Francisco.
In September, the Montreal teams of NATIONAL and Cohn & Wolfe officially join forces. The integration of the two firms owned by RES PUBLICA represents new opportunities for staff and clients alike, who will benefit from an even broader pool of talent and expertise in Montreal.
Celebrating Pride Week in Toronto.
AXON sets foot in Switzerland with the appointment of Claire Williams as Vice-President to lead the Firm’s business development from the city of Zug, one of the pharmaceutical hubs in the country.
On Thursday, September 15, NATIONAL’s Halifax team hosted a cocktail reception in the atrium of their iconic downtown space to celebrate the Firm’s 40th birthday.
Members of the Montreal team in full production mode to package the 40th anniversary special edition NATIONAL beer.